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Taylor Kratch

Level 1 Stylist

Stylist | Redken Specialist Certified | Redken Authority Certified | Redken Blonde Authority Certified

“I’m inspired by the idea that you can truly create your dream life when you consistently take the right actions over time. I’m fascinated by how powerful our thoughts are and how neuroplasticity shows us we can literally rewire our brains to create new patterns. That belief shows up in everything I do—behind the chair, in how I connect with guests, and in how I approach growth in this industry. I love that hairstyling is constantly evolving and gives me endless opportunities to keep learning and creating.”

Favorite Guilty Pleasure:

Bravo reality TV shows

What Do You Love About This Career?

The endless growth in the industry with so many avenues to explore—it’s always changing, and that keeps things really fun

Best Beauty Advice You’ve Ever Received:

If you feel uncomfortable, you’ll look uncomfortable. If something feels silly, it’s hard to own it—so wear what feels right for you and own it

Words You Live By / Personal Mantra:

“Nothing to it but to do it”

Things You Love More Than Anything in the World:

My sweet kids and husband, the beach, a good aesthetic, and a good latte

Favorite Local Spot to Grab a Bite After Work:

Provisions

Go-To Coffee / Drink Order:

Vanilla latte with oat milk—hot or iced depending on the season